Locality, 2019

Using the combination of tinder and bandcamp, the approach was to make a localized music stream that shared local musicians, one where based on your location, you’d be able to swipe left or right to discover new musicians in your area..

Billboards

The Billboards were set to advertise the app, as Lyft and many other apps have done.

App

The app was heavily influenced by tinder, and requires a location based algorithm for the local musicians in the current area.

Brand Identity

The brand identity evokes a warm quality, that is loud and inviting. Using “Basic Sans’ and a orange/white duotone, it’s meant to be friendly yet attentive.